Seguin serves as the retail hub for three major counties in Texas-Guadalupe, Gonzales and Wilson. Seguin is seeing business expansion city-wide, with many nationally known retailers entering, returning and expanding in the market. With a large draw of external consumers that travel to Seguin to fulfil their retail needs, our community yields a retail trade area population of almost 115,000. Seguin’s retail sales remain strong with sales tax revenues steadily increasing approximately 3% in comparison to previous years. With new housing developments and increased traffic counts, Seguin has seen the pace of commercial development greatly increase in the past two years.

Major commercial developments that have recently occurred in Seguin include an HEB remodel and expansion, a second Walmart Super Center, Burger King and Starbucks. Multiple strip center retail developments have also been planned or constructed in the past two years in Seguin. New hotels locating to Seguin in the past few years include Best Western and Marriott TownSuites.

For data and demographics regarding Seguin's Retail Trade Area as a whole, and an in-depth analysis of the community's three retail nodes existing in Seguin, please visit our Retail Trade Area Data page, located in the Data Center.

Mixed Use Developments
The large majority of the future growth and progress seen in Seguin’s commercial sector, stems from the three large, mixed use developments. Together, the three mixed use developments account for nearly 900 acres of prime commercial real estate, located in close proximity to some of Texas’ major arteries.

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