Exhibition in 2017 ICSC Texas Conference will have long term benefits for Seguin, Texas

Seguin, TX - Economic Development staff recently returned from the 2017 International Council of Shopping Centers (ICSC) Texas Deal Making Conference in Dallas, Texas. This three day event held in the Kay Bailey Hutchinson Convention Center provided the perfect platform to showcase the City of Seguin to prospective retailers and commercial developers.

 For the first time, the Seguin EDC was among the list of exhibitors in the pavilion area of the trade show floor. The SEDC’s 5x5 exhibit area enabled staff to meet one on one with Texas real estate developers and major retailers exploring the possibility of future expansion into Seguin. Among the Texas deal making efforts, attendees were presented with networking opportunities, development workshops and a form of retail speed dating called “Retailer Central.” By the end of the show, staff participated in over 20 scheduled meetings, as well as several impromptu meetings with prospects that visited the booth.

In order to effectively market the Seguin community to potential retailers and developers, staff focused on highlighting our growing city population of over 3o,ooo, and our retail trade area population of about 115,000. Staff also focused on marketing available commercial properties, proposed retail developments, and several future housing developments that are expected to break ground in 2018; at complete build out, these developments are expected to deliver over 1,600 new homes to Seguin.

The SEDC staff returned with a lengthy to do list, consisting of following up with contacts, providing information requested and ensuring that the lines of communication remain open. The hope is that this will ultimately result in new and expanded retail opportunities for the growing Seguin, Texas.

About ICSC: ICSC serves the global retail real estate industry. We provide our 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights and actively work together to shape public policy. ##

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