Buffalo Wings & Rings Franchising Eyes Seguin, Texas for Expansion
Seguin, an idyllic town in Texas houses a population of roughly 31,000 people and is the ideal market for growing elevated sports restaurant brand, Buffalo Wings & Rings. The franchise development team from Buffalo Wings & Rings continues to see opportunity throughout the Lone Star State due to the tremendous success of their 13 existing Texas locations.
Recently, the team met with representatives from Seguin at the ICSC show in Las Vegas where they had the opportunity to build a relationship with Joshua Schneuker who serves as the Director of Economic Development for the City of Seguin. Buffalo Wings & Rings already had familiarity with the city due to the fact that the company has a location in nearby New Braunfels, only 15 miles away. Schneuker’s expertise and knowledge of one of the oldest towns in Texas was valuable in helping the corporate team decide that it is time to introduce the Buffalo Wings & Rings concept to Seguin.
“Joshua was extremely helpful in sharing the history of Seguin with us and giving us a sense of the culture of the community. This historic area with main street charm is a great fit for the Buffalo Wings & Rings brand since we thrive in smaller rural markets and communities where population growth is projected. Buffalo Wings & Rings is a concept that not only attracts sports aficionados and fanatics, but anyone who may be a little wing-obsessed,” said Terri Bornhauser, Franchise Development Assistant for Buffalo Wings & Rings, who made the trip to Seguin along with Director of Franchise Development Dan Doulen
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