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RETAIL TRADE DATA


With a retail trade area of 1,627 miles and a population of approximately 115,000, Seguin serves as the retail hub for three major counties- Guadalupe, Gonzales and Wilson. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be the only major retail stop between San Antonio and the Houston MSA on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city:
1.) Interstate 10 and State Highway 46 
2.) Interstate 10 and State Highway 123 
3.) State Highway 123 and US-90 (Court Street). 

Real Seguin Icon (609 x 609 px)     Click here to access Seguin's retail trade area map and fast facts

Below you will find a comprehensive assessment of Seguin's Retail Trade Area as a whole, in addition to an in-depth analysis of the three retail nodes existing in Seguin.

Cell Phone User Analysis Interactive Mapping Tool
Downtown Seguin Cell Phone User Analysis
SH 123 and Court Street Cell Phone User Analysis

Retail Trade Area: Demographic Overview

 Retail Trade Area Demographics 
2010
2017
     % Change 
     [2010-2017] 
 Total Population  106,438   109,123 2.25%
 Median Household Income $45,829   $54,557 16%
 Average Household Income $60,569   $70,618 14.2%
 Per Capita Income $21,737    $25,786 15.7%
 Total Housing Units 40,063   43,951 8.9%
Source: BUXTON, Demographic Comparison Report


Retail Trade Area: Leakage/Surplus Index by Major Store Types

 Store Type 
Surplus/Leakage 
 Motor Vehicle Parts & Dealers 25.4
 Furniture & Home Furnishing Stores 31.7
 Electronics & Appliance Stores 40.1
 Building Material & Garden Equipment &
 Supply  Dealers
20.7
 Food & Beverage Stores 8.3
 Health & Personal Care Stores 21.5
 Clothing & Clothing Accessories Stores 60.4
 Sporting Goods, Hobby, Book, & Music Stores 52
 General Merchandise Stores 4.7
 Miscellaneous Store Retailers 35.3
 Food service & Drinking Places 19.4
 TOTAL Retail Trade and Food & Drink 14.3
Source: BUXTON, Demographic Comparison Report

Note: Interpreting Leakage Index
100 = Total Leakage
-100 = Total Surplus
A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. 


Retail Node Demographic Analysis: Interstate 10 and State Highway 46


  Interstate 10 and 
 State Highway 46

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 2016 Total Population 

4,867

32,734

58,889 
 2016 Total Daytime
 Population 
6,027 35,922 59,424
 2016 Median Household
 Income
$35,129 $47,263 $51,609 
 2016 Median Disposable
 Household Income
$30,098 $39,526 $43,014
 2016 Per Capita Income $17,309 $21,999 $23,552 
 2016 Total Housing Units 1,795 12,890 23,142 
Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123


  Interstate 10 and 
 State Highway 123

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 2016 Total Population 

4,833

29,269

49,872
 2016 Total Daytime
 Population 
6,114 36,183 50,565
 2016 Median Household
 Income
$39,770 $43,464 $51,093
 2016 Median Disposable
 Household Income
$34,566 $37,131 $42,433
 2016 Per Capita Income $18,708 $20,905 $23,468
 2016 Total Housing Units 1,597 11,286 19,803
Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)


  State Highway 123 and
 US-90 (Court Street)

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 Total Population 

6,976

30,833

41,792
 Total Daytime
 Population 
11,790 33,359 44,322
 Median Household
 Income
$48,354 $43,274 $49,371
 Median Disposable
 Household Income
$40,048 $37,034 $40,700
 Per Capita Income $25,894 $21,632 $23,061
 Total Housing Units 2,993 11,953 16,525
Source: ESRI Business Analyst

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