The first weekend of December starts the season in Seguin with the Holiday Stroll to include the Holiday Parade, Sip 'n Stroll, and the North Pole Stroll.
Featuring over 70 entries decked out in lights and celebrating the holiday. The Parade will start at the intersection of Austin and College and travel south on Austin Street to Central Park. At the end of the parade, the Mayor will hit the switch to turn on the lights in downtown and Santa will be there for photo opportunities. The parade starts at 6:30 pm. Parade entries can be submitted using the link below or call (830) 401-2480.
From 6:00 pm to 9:00 pm stroll through downtown tasting over a dozen varieties of homemade hot chocolate. Seguin's downtown businesses will keep their doors open late for some shopping and sipping of delicious hot chocolate. Other activities will include live entertainment from the Seguin High School Star Steppers, photos with Santa, and a variety of food vendors. Don't miss it!
If interested in being a food vendor (PDF).
If interested in being a chocolatier, please contact the Downtown Business Alliance at (830) 379-0730 or email@example.com
Holiday Stroll Jingle Bell Run
5K to raise funds for the Downtown Business Alliance. A group that promotes economic development to the City of Seguin. The race is open to athletes of all levels-walkers, joggers and runners as well as being stroller and dog friendly, as long as they are on a leash! Race day pickup will start at 7:30 am on December 2nd- there will be a table located close to the start line (Central Park))
Race Day Schedule
- 7:00 am - Onsite Registration and Packet Pickup
- 8:30 am - 5K Run/Walk
- Cost: $30
- Late registrants are not guaranteed a t-shirt
- Race day registration: $35
For more information and registration visit the website.
North Pole Stroll
From 10 am to 2 pm join us for a family-friendly affair in downtown Seguin. A variety of nonprofit organizations will be hosting activities for children in Central Park including pictures with Santa, cookie decorating, letters to Santa, and much more. Learn more!
- If interested in being a North Pole Stroll Vendor (PDF).
Christmas Concert at the Palace Theatre
7:30 - 9:30 pm
Take 2 – Lupe Gonzales and Howard Hudiburg will be performing the songs from their Christmas Album, Our Christmas Gift, at the Palace Theatre in Seguin.
Admission is free and open to the public.
Brought to you by the Seguin Art League, this free event has been a gift to our community for 10 years. A fine arts and crafts show of handmade items, gifts and decorations. Over 70 vendor booths. Door prizes, food and a craft activity for children.
950 S Austin Street
Time: 10 am to 4 pm.