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RETAIL TRADE DATA


With a retail trade area population of approximately 115,000, Seguin serves as the retail hub for three major counties- Guadalupe, Gonzales and Wilson. Seguin's retail trade area encompasses multiple rural cities throughout the region including Luling, Gonzales, Nixon, Stockdale, Floresville, La Vernia, and Marion. 

Seguin is seeing business expansion city-wide, with many nationally known retailers entering, returning and expanding in the market. Strategically positioned in south-central Texas, Seguin remains to be the only major retail stop between San Antonio and the Houston MSA on Interstate 10. 

The large majority of Seguin's retail development lies within three retail nodes throughout the city: 1.) Interstate 10 and State Highway 46, 2.) Interstate 10 and State Highway 123 and 3.) State Highway 123 and US-90 (Court Street). 

Real Seguin Icon (609 x 609 px)     Click here to access Seguin's retail trade area map and fast facts

Below you will find a comprehensive assesment of Seguin's Retail Trade Area as a whole, in addition to an in-depth analysis of the three retail nodes existing in Seguin.

Cell Phone User Analysis Interactive Mapping Tool
Downtown Seguin Cell Phone User Analysis: http://bit.ly/DowntownSeguin
SH 123 and Court Street Cell Phone User Analysis: http://bit.ly/SH123Area

Retail Trade Area: Demographic Overview

 Retail Trade Area Demographics 
2010
2015
     % Change 
     [2010-2015] 
 Total Population  106,438   114,882 7.93%
 Median Household Income $45,829   $50,754 10.75%
 Average Household Income $60,569   $65,561 8.24%
 Per Capita Income $21,737    $23,518 8.19%
 Total Housing Units 42,936    44,227 3.0%
Source: BUXTON, Demographic Comparison Report


Retail Trade Area: Leakage/Surplus Index by Major Store Types

 Store Type 
Surplus/Leakage 
 Motor Vehicle Parts & Dealers 0.8
 Furniture & Home Furnishing Stores 1.0
 Electronics & Appliance Stores 0.5
 Building Material & Garden Equipment &
 Supply  Dealers
1.1
 Food & Beverage Stores 1.6
 Health & Personal Care Stores 0.8
 Clothing & Clothing Accessories Stores 0.3
 Sporting Goods, Hobby, Book, & Music Stores 0.7
 General Merchandise Stores 0.7
 Miscellaneous Store Retailers 1.6
 Foodservice & Drinking Places 1.0
 TOTAL 0.9
Source: BUXTON, Demographic Comparison Report

Note: Interpreting Leakage Index
1.0 = equilibrium, meaning that demand and sales in the area being analyzed are in balance.
.80 = demand exceeds sales by 20%, meaning that consumers are leaving the area being analyzed.
1.2 = sales exceed demand by 20%, meaning that consumers are coming from outside the area being 
analyzed.


Retail Node Demographic Analysis: Interstate 10 and State Highway 46


  Interstate 10 and 
 State Highway 46

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 2016 Total Population 

4,867

32,734

58,889 
 2016 Total Daytime
 Population 
6,027 35,922 59,424
 2016 Median Household
 Income
$35,129 $47,263 $51,609 
 2016 Median Disposable
 Household Income
$30,098 $39,526 $43,014
 2016 Per Capita Income $17,309 $21,999 $23,552 
 2016 Total Housing Units 1,795 12,890 23,142 
Source: ESRI Business Analyst


Retail Node Demographic Analysis: Interstate 10 and State Highway 123


  Interstate 10 and 
 State Highway 123

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 2016 Total Population 

4,833

29,269

49,872
 2016 Total Daytime
 Population 
6,114 36,183 50,565
 2016 Median Household
 Income
$39,770 $43,464 $51,093
 2016 Median Disposable
 Household Income
$34,566 $37,131 $42,433
 2016 Per Capita Income $18,708 $20,905 $23,468
 2016 Total Housing Units 1,597 11,286 19,803
Source: ESRI Business Analyst


Retail Node Demographic Analysis: State Highway 123 and US-90 (Court Street)


  State Highway 123 and
 US-90 (Court Street)

5 Minute
Drive Time
10 Minute
Drive-Time
15 Minute   
Drive-Time  
 
 Total Population 

6,976

30,833

41,792
 Total Daytime
 Population 
11,790 33,359 44,322
 Median Household
 Income
$48,354 $43,274 $49,371
 Median Disposable
 Household Income
$40,048 $37,034 $40,700
 Per Capita Income $25,894 $21,632 $23,061
 Total Housing Units 2,993 11,953 16,525
Source: ESRI Business Analyst

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